In my first article “Business Basics: Part One – Email”, a person judges you in 1/10th of a second. Consequently, when a potential customer sees your web address, they immediately decide if you are a “business”, or a person dabbling in a side hustle. Thanks to all of your hustle, sleepless nights, and tears of frustration, you’re venture is growing – CONGRATULATIONS!!
Now that you have a moment to breathe, let’s review a few of the foundational basics for a growing business.
Must Have – Business Domain Name
This is like your street address, it tells customers where to find you. If your current address is businessname.wordpress.com, then you are perceived as a side hustle. Your domain needs to scream your business.
My top picks:
- Free domain for one year
- Jetpack essential features
- Email & Live Chat Support
- Dozens of FREE themes
- Basic design customization
- 6GB storage space
- Remove WordPress.com ads
- Award winning 24/7 support
- 1 Website
- 100GB storage
- Unmetered bandwith
- Free business email (3 month trial)
- Free domain – with annual plan
Must Have – Landing Page
Building a website will take time. Until you have your full site ready to publish in all of it’s glory, you will need a landing page. A landing page has one objective – CALL TO ACTION (CTA).
According to unbounce, “having fewer links on your landing page has been proven to increase conversion rates when it comes to paid advertising, as there are fewer distractions.”.
There are two types of landing pages:
- Lead Generation: The sole purpose is to collect data (name, email, etc)
- Click-Through: Bold introduction to the company, then “click-through” to the full website
Must Have – About Me
After the landing page, this is the most crucial page of your website. If the About page does not grab a person’s attention quickly, say “hasta la vista, baby”. According to Shout Me Loud, “creating the perfect About page is not rocket science, but it has to contain vital information which will make your visitors stay on your website.”.
- Informative (who you are, what you do, etc)
- Connect you to the team (names, pictures, positions)
Also, if you missed the first article in this series, please read: Business Basics: Part One – Email.